Josh Fedie is the Founder and CEO of SalesReach. Sales & Marketing have always been his passion, but after seeing how sales has changed over his 20 years in the industry he decided to create a better system to help business development representatives create personalized experiences for their prospects. He believes that trust and velocity are closely aligned and that organizations are more successful when marketing and sales teams work together.
Josh Fedie is the Founder and CEO of SalesReach. Sales & Marketing have always been his passion, but after seeing how sales has changed over his 20 years in the industry he decided to create a better system to help business development representatives create personalized experiences for their prospects. He believes that trust and velocity are closely aligned and that organizations are more successful when marketing and sales teams work together.
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Chet Lovegren’s LinkedIn: https://www.linkedin.com/in/chetlovegren/
Josh Fedie’s LinkedIn: https://www.linkedin.com/in/joshfedie/
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1, 2, 3, 4. Are you a founder co-founder aspiring entrepreneur or just someone who loves to hear about how companies are built? Then join us as we talk with founders and CEOs who have been there and done that welcome to The Founder's Formula Podcast. Sponsored by Hatchet Ventures. And now your host Chet Lovegren.
Chet: All right. Welcome one. And welcome all to The Founder's Formula Podcast. The show designed to bring you the latest and greatest stories and insights from founders worldwide, who have been there and done that. My guest today has over 20 years of sales experience with a background in creative services. He also had a brief stint as a marketing leader, but then discovered that over time sales was really his passion.
He is the founder and CEO of SalesReach a sales and marketing tool that helps drive more engagement and build more trust with your prospects at the top of funnel and through the entire buying cycle. Please welcome founder and CEO of SalesReach Josh Fedie. Josh how's it going?
Josh: Where's the clap track. I was assuming there'd be like some fake, like woo. Nothing
Chet: Working on it, working on it. That's V2, we're in season one.
Josh: I told you, you need to have this more buttoned up before you have me on buddy. So I'm expecting, we're gonna rerecord this next week and you're gonna, no, I'm kidding.
It's a thrill to be here Chet. And honestly, I don't know how this podcast could fail with a last name like Lovegren come on. I mean, like that is a last name built for podcasting right there.
Chet: Right. Well, I appreciate it. Um, you know, growing up it was, it was a tough. It's a tough name to deal with.
Cause everybody always spelled it Lovegreen. So like my oldest brother, his varsity football Jersey, cuz they wouldn't remake it cause they're like, dude, it's high school. Yeah. But it said Lovegreen the whole time. And everybody called him that and it was like, dude, no it's Lovegren. It's only one E whatever.
Um, it's the, the last name that's always bit us in the ass, but uh, Josh, um, First question we really want to dig into is, is regarding your background. So we'd love to hear the story of you as a professional, up to the point of founding Salesreach. And if, if I recall, as we said in the intro, and also what I know about you, um, from our, our professional relationship is that you have a very, uh, strong background in the creative world.
Whether it's creative services or even like looking at your setup, obviously, um, you know, audio and visual, creative, uh, creativity. Tell us a little bit about that and then your transition full time into sales and even touch on that marketing stint.
Josh: Yeah. Okay. So are you ready for this?
Guess who never guess who never went to college? This guy right here never went to college. Right? Barely graduated high school. So my professional start was anything but professional. Um, I got into sales in telemarketing offices. I was selling for a, uh, uh, the state patrol troopers association, 400 dials a day.
I was selling mortgage loans, 400 dials a day. It was schlocky, man. I was selling cars at a Denny Hecker dealership. You know, where Denny Hecker is now? In prison. That's how I got my. Okay. Doing all the good things in sales. This is why people don't trust salespeople. Right? Forbes recently put on an article about how marketers feel about salespeople.
It was actually filed under marketing innovation and, uh, it's, it's horrible. What they think about us. It's absolutely horrible, but regardless creative, uh, creativity has always been in my background. Um, all through school, I was a musician and I was convinced that I was gonna be a full-time musician when I grew up.
That was my drive. That was my dream. Um, and you know, it, it's hard. The music industry is hard. I did some fun things in music. I absolutely loved it. Um, I opened my own recording studio in my house. I learned how to use editing software in my, uh, pro tools studio and make my own songs and all of that stuff was great.
And then how I got my start in the business world as a professional. Was the basis of my band's father owned a marketing agency. And he was like, Hey, Hey, my son says, you know how to sell? And I said, yeah, yeah, man, I can sell anything. Keep in mind. I was tell marketer and a car salesman at the time. Right?
Mm-hmm two jobs. Yeah. He says, well, my agency could use some help. Do you wanna give it a shot? I'm like, heck yeah, I do. And uh, he gave me my first professional shot and. I'm telling you, man, it was the best experience in my life. This man's, uh, I consider him a father to me he's since passed, but I consider him a father to me.
He literally set me down in his office. I was in his office. We were on a long table. He was on one side. I was on the other. We were literally staring at each other all day. And his only thing was Josh. I just need you to fill my calendar. I was able to schedule him four meetings a day on average from pretty much the first 30 days I started there.
I mean, I was hustling, man. I wanted to. Make something happen. And he kept saying, I don't know why you're so good at this. I don't know why you're able to get these meetings scheduled. And what I later found out was that because I have a background in creativity, in music, and I think creatively, my mind thinks creatively in a creative services space.
It was actually a huge benefit to me, cuz I could get into a conversation with somebody. They could throw something at me and I could spitball with them before you know it. We're friends, they're trusting me and they're willing to have a conversation. right. So it worked really well for me. Um, so I just continued in the creative services space.
Um, I kept getting recruited away to different. Uh, for business development, eventually moved into director roles in business development. Eventually started my own marketing agency, um, because I just figured, Hey, if I'm gonna be finding all the work, I might as well be putting all the money in my pocket.
Right. Um, then, then we can start the Chet Lovegren foundation with all that green. Right. That's what we can do with that. Um, so that was a lot of fun. Right. Um, did a brief stint as a marketing director, um, because sales and marketing were starting to align more and more. And there was an opportunity, um, at a huge company, um, that I wanted to just give it a run, learn some new skills.
Um, they were acquired by InBev, so went back to, uh, creative services. Um, and that's when my roles in a marketing agency transitioned. What a lot of marketing agencies were transitioning in into, which was more custom software development. And that's where I really got the bug man. That's when, when I was working with projects with customers, building customer di uh, custom digital solutions, that's where my mind everything aligned for me because.
I had already started to teach myself how to code a little bit. I really understood technology and I could start seeing how problems could be solved with those technologies. And I just started getting so passionate about it at that point. That's what eventually led to this after a couple other turns.
So yeah.
Chet: And so you have, you have that technical experience in your background, would you, you would classify yourself as a technical founder then, because you kind of were able to get that through different employment that you had up to that point through a lot of different experiences and then kind of scratching that itch and then probably learning a lot of that stuff yourself, cuz you did recognize.
To start, I'm probably gonna have to bootstrap this thing, owner operate it and, and, and start from the ground and kind of leave it all up to myself. So you would classify yourself a technical founder, correct?
Josh: I would now absolutely. What it came from is, um, I'm the last person in the world that you want to tell me?
I can't do something. If you tell me I can't do something, I'm gonna do it. I'm gonna do it. I don't, I don't care if it's on my list of things I need to do, I'm gonna do it. I'm gonna figure it out and I'm gonna do it. I read an article. Uh, it was before I started my first agency. And it said in the future, even salespeople are gonna need to know basic HTML.
And the way it was written was just so gross. It's like, really? Am I this Neanderthal like dragging my knuckles around when I walk, I can't, I can't code. I'm just a salesperson. I'm, I'm respected just slightly more than a lawyer. That's what you're saying right now. Ridiculous. So what did I do? Taught myself how to code.
And it was right around the time I taught myself how to code that I actually launched my first agency. And it was when I launched my first agency that I realized this horrible gap in my sales process, and I envisioned a solution for it. And I built the first MVP version of what SalesReach is today, all by myself.
And I actively used it in my sales process and it worked insanely well, but it was just a basic thing that I had built. I was the only one that could use it. Couldn't productize it. couldn't do anything with it. there was no, there was no market for it. Nobody was even thinking along those lines of better enabling buyers at the time and better organizing a sales process.
Um, nobody was talking about this. It would've been way too early. It would have failed miserably. So it actually eventually went to bed when I folded that agency and went back to work for other people. But what I would say is, you know, I could have gone my whole life, not being a technical founder. But I have a growth mindset.
And if someone tells me I can't do something, I'm gonna learn how to do it, cuz I wanna learn how to do it. Right. I know how to use videos. I know, uh, the, you know, the cameras, I can take pictures. I can, you know, shoot audio, uh, shoot the video. I can create audio. I can do all of that stuff. Now. Some of it came from my music background.
A lot of the stuff I do today is very aligned with my music background. With editing. Audio is not much different than editing video. Right. Um, But all of this stuff has kind of come together in a way where my process of communicating with my customers turned into a product, right. My process turned into a product and it just so happens that my process is something that was missing in a lot of people's process.
And so that's where the business came from.
Chet: I love it. And so talk about that story. So you, you kind of created, let's call it maybe V one or the beta version of this when you were running that agency and then you went back into the workforce, kind of shut it down. And then obviously then the next step after you left, you know, working for someone was you, you spun this back up again, tell us the founding story, a little bit about SalesReach and then also for people that might not know, let's maybe start with, what is SalesReach?
Who is it for? What does it do?
Josh: So really quickly, what SalesReach is is it's, uh, the industry now calls it a digital sales room, which isn't really all encompassing of what these tools do. I'll just say that, but, um, it's a way to organize and personalize all of your communication and follow through with your customers and prospects when they're going through their buyer's journey.
So the simple way to look at it is what most salespeople do when you have a conversation with. It ends in "sounds great send me information." You then load up a whole bunch of emails over long sales cycles with a whole bunch of attachments, PDFs, documents, web links, random on what one off videos, right?
You're sending all this stuff through all these emails over long sales cycles. And you're hoping that the people on the receiving on are organizing it and properly displaying it to the review team. And guess what? They are not that's the gap in the market. So what our product allows you to do is to organize.
On a custom webpage for the person or group of people you're talking to with personalized video, with two-way communication, with proposal, uh, distribution, with everything that they need from you literally on one page so that when your point of contact says, I'm gonna go in front of the decision making team, you don't have to question, are they showing them the right things?
They're gonna share a web link to everything, the way you organized it, you're being more helpful. You're being more personalized. You're being more deliberate in your communications. And the reason you win. Is because you make it easy for them to understand the complexities of the deal versus the vendors you're up against which aren't doing any of that.
Right? So that's what the platform's there for the creation story was I was working for a custom software development firm that was acquired when they were acquired. The sales team did not go with the acquisition. So I was laid off and in a scramble, I took the first job I could get. Cause I'm the sole breadwinner for my family.
Um, and I ended up working for a HubSpot agency and I started going through the training that they give you for the sales side of house and the marketing side of house. Just understanding how that platform works. And I had never used CRM in my life so I didn't even know what these things were. Right.
And I'm going through the training and I'm seeing all these cool things that marketers can do and its blowing my mind. And the whole time they're training me in, they keep saying, and we're gonna get to the sales side. And I'm like, oh, This is such a bummer. I missed my million dollar opportunity because if they would have just re-engineered some of this stuff for sales people, it would've been what I built 15 years ago, and everyone would be using it and it would be huge.
And I know they've already built it. I just know it. I'm gonna get to the training. I'm gonna kick myself for the rest of my life. I missed my opportunity and we get to the sales training and they're basically like, alright, sales people make sure to log your communications in your CRM. Here's how sequences and automations work.
Have a nice life. And I was like, yes. So I jumped on a plane. I flew to Boston. I called up the Director of, of, uh, sales Dan Tyre at HubSpot. I said, Dan, I'm coming out to Boston and I am coming there to meet with you. I need 15 minutes of your time. I wanna show you a prototype of something I built 15 years ago.
I think that I wanna rebuild this. And I think that I want to integrate it with HubSpot I think ultimately I want HubSpot to acquire. This is what I told him and I said, but I think your customers would go nuts over this. And I just want vet it out with you. So get my 15 minutes, I show him the rudimentary version that I had built that I was using.
I show him some wire frames, some sketches that I had a UX designer put together for me. Um, and I said, this is what I want it to be. Right. And he looks at me and he goes, this is great. I think our customers would love this. I think there's a huge need for this in the market. I think you should build. it and I looked at him and I said, great, do you wanna invest?
I had never raised money in my life. And he looks at me. He goes, that's cute. Nope. I don't invest in ideas. I invest in businesses, but I think you should build this, go, go do it. And it was all I needed, man. I got on an airplane. I reached out to every person I had ever worked with in my creative services life that I had been any part of making them rich and saying, I have a dream.
I have a vision. I wanna build this, I need to raise money. And I got lucky, man. Somebody actually stepped forward and said, I think this is great. What do you need to get started? Here's a check. Let's go. And that was just over five years ago now. And it's, it's been incredible. It's honestly been incredible Chet Yeah.
Chet: That's so cool. Like you got that, you got that boost of confidence that you needed from someone to prove, prove the product market fit. Essentially. You were able to take it to people who had already seen over your years of experience. Josh means business. He's made me some money. I'm gonna listen to him.
He's, he's a guy worth listening to. And I think that's something important that I always encourage people that are listening, uh, that are maybe aspiring founders is I feel like with just the way social media is you could be 25, 30 years old, and you look at TikTok and you're like, am I at POS? Because I'm still working for someone and I have this entrepreneurial dream, but you hear these stories time and time again, of.
It was the fact that I didn't go out on my own at that age, that I was able to make this a success. Right. Like it was the fact that I continued with that experience, that I continued learning new things, breaking things, growth, mindset, failures, and opportunity. that made me successful and put me in a position to win, which, you know, obviously getting that check written is a very big win to get that this lifted off the ground, because without that check, it probably would've been a lot tougher if even possible at all.
For you, depending on your circumstances to get this off the ground.
Josh: So when I got my first check, it was $250,000. When that commit came in, I had 10 cents in my bank account Chet. Mm. This would've never happened without the investor.
Chet: Right. That's incredible. And is that, so I know I want to, it's a great segue into, uh, I wanna talk a little bit about raising capital and I know you've raised two rounds.
You did a pre-seed round and more recently, somewhat more recently a seed round back in March of 2020. Yep. Which. I mean, Hey, raising 1.2 million, right. As a pandemic kicked off, probably had to be pretty interesting, which we could talk about that. Yeah. Um, and how you've evolved during this on again, off again, craziness that's going on.
Um, but let's chat a little bit about that funding. So this two 50, was that, was that technically your pre-seed or did you kind of classify that as like a friend and family round before going to pre seed funding?
Josh: Nope. That was a pre pre-seed. I didn't do a friends and family. I mean, I would consider this person a friend now. This person wasn't necessarily a friend then, and I'm actually, I'll just say it I'm against the friends and family round. I am, I'm just fundamentally against it. And the reason I'm against it is because building these businesses is so insanely risky. There are so many people that come into this and they think, oh, that looks glamorous and amazing.
And you build it and they'll come. Right. So let's just do this and everyone's gonna get paid. Not. 99% of you are gonna lose everything you put into this 99% of you are never gonna see a penny from your investment. And I just really fear ruining relationships with friends and family. And so I stay far, far away from that.
And I also am very adamant about having that literal conversation with every investor that came into the. Let's have a reality based conversation here. You're gonna give me 25, 150,000, whatever it might be. You're gonna give that to me. What is your actual expectation? Do you actually think you're gonna get this back?
Do you actually think you're gonna 10X that or, or are you willing to lose that? Without having a conniption fit because I need you to be in the mindset that you're okay with losing that because we're all just taking a gamble on this. I'm gonna work as hard as I possibly can. And I want this to succeed more than anything in the world, but I also am a reality based human being.
And I know that this might be nothing more. Then something that helps me leapfrog to the next high paying job when I have to go back to being an employee when this thing crumbles. Right. Because look at all the new skills I'm gonna get. When I start this business, you're gonna lose your investment. I'm gonna level up.
Right. Like I have that conversation with everybody. Um, so, you know, raising the money. Um, that was a, that was a true seed round. It, that was basically the whole seed round, except for one of our beta testers that came in, loved the platform and was like, I want to throw in some money. And we allowed that individual to throw in a little bit in the pre-seed.
After that we, um, waited about a year. Um, while we built out the product, got some beta testers going, started moving towards paying customers, and we did raise a seed round. The funny thing about the seed round. Is, yes, it was right on the heels of the pandemic. Luckily it was right before the pandemic had hit, so we didn't see it coming yet.
But when we first raised the first money, it was only about $600,000. And that was still a lot of work because I had never raised money before. And also I'm in Minneapolis, Minnesota. We don't raise money like they do in California and Minnesota. We just don't like if I was in California, I'm pretty certain I would've raised about 45 million at this point, but we're in Minnesota.
We're scrappier. We do more with less, and that's just the expectation, but we raised 600,000 in the seed and it was a lot of work for me. I had never been through it before it was insanely emotionally taxing. And the funny thing was I couldn't sleep the night that it was officially gonna be locked in and the money was gonna be wired and everything.
And I just went into the office at four in the morning. And I had tried to be very transparent about the process of building this business for the people that were following on LinkedIn. I hit record on my camera. I broke down in tears announcing that we had closed this round and what that meant for the business.
And I literally sobbed for like seven minutes on camera. And then I put it up on LinkedIn and I sent a message to one of my friends. And I said, please, dude, when you wake up, watch this. If I look stupid, tell me so I can delete this immediately. Before he even woke up. I had about 50 likes on the thing and all these.
And I was like, whoa, this is striking a nerve. And then my phone rings and gentleman introduces himself. He had had a big business that had been acquired. He was one of six founding members of the business. And he said, I'm originally from the Midwest. And I love to support builders in the Midwest. And that video really resonates with me.
I can tell you're a genuine person. I want to be a part of this. And I said, well, I'm really sorry, man. I, I just closed the. And he's like, this was my first lesson that like nothing's ever done shit. And like, anything can be re revised. Right? He goes, call your lawyer, tell him you wanna reopen? I said, I don't know if I can.
He goes, call your lawyer and tell him you wanna reopen it. So I call it my lawyer. I said, dude, this guy's asking me to reopen it. Is that even possible? We just closed it. I thought once you closed it it's closed. He goes, no, man, you got three months. You can do whatever you want. I'm like great. Reopen it.
Calm up. It's reopen. That video contributed to me doubling our seed round. We brought in an, an additional 675. I think it was thousand dollars just off of that video alone from investors all over the country. Um, I turned away way more money than we brought in, because again, I had that honest conversation with all of them and if I didn't like the answers, I told 'em to go another place.
I don't. I don't want the wrong type of investors in this business. I need people on my side that got my back. Right. And if I'm not getting the right vibe you're out. So that's, that's where, that's what the fundraising story was. So to date, I think the official stat is we've raised 2.3 million over the last five years at this point, right now we're staying lean and mean and scrappy.
And I don't have any plans of raising additional funding right now.
Chet: And I think that's important to hit on because especially as people try to scratch their entrepreneurial itch. they're probably like anybody and everybody, I will take your money. Right. I don't think you'll find that very often that people will, people will, you know, turn away that money.
We did have someone on the podcast talk about though, like you, you really need to understand and have those conversations with people because these people are gonna be on your cap table for a long time. And I think you kind of took that a step further where it's like, I would, I, I would actually encourage people to filter out people that they don't see having a five to 10 year relationship with.
And if they don't like the answers. Hard truth that I'm telling them that is investing, you know, especially, even at if it's a friends and families level or even an angel investor level.
Josh: Yeah, yeah, yeah. It's tough. I mean, these things, they're not easy to build. People always think it's easy because by the time you hear about it, it's two years away from acquisition, but there's been 12 years before they get to that point that you had no idea who they were or what they were doing.
Right. So you, you come in for the exciting point, cuz that's when they're actually getting the notoriety and the exposure. Um, but it takes a long time. It takes a long time to stand something up, to get the traction that you need to get the revenue to the point where it's enticing for whatever your plan is.
Right. And some people build for an acquisition in mind. Some people build because they want to turn it into the next SalesForce or whatever, whatever you're building it for. It takes a long time for it to actually catch fire. And that's why so many businesses that were started five years ago, do not exist.
Because it is a grind and you sit back and you go, how much more could I have been making personally over the last five years of my life had I never done this? Right. And I don't like to look at things that way, because I really do think that when you do something like this, you level up insanely, like you learn so many skills that you would've never learned.
But it is a huge risk. It's a huge tax and drain on your family. It's a huge tax and drain on you psychologically, mentally, physically. You ever see a skinny founder run the other way, right? Like you see a skinny founder that says, I don't like, no, I'm kidding. But seriously, like it is, it's a taxing thing to.
Chet: You bring up something interesting that I'm sure a lot of aspiring entrepreneurs would be interested to hear, but you know, you touched on how you were the sole breadwinner in, in, in your, in your household and you know, you have, I, I remember, I think I recall you have a couple kids, right? So you have like a full family here.
It's not just, you're not just married. You have like kids to take care of as well, you know, 10 cents the bank account, and then like trying to pursue this thing, you know, what's, what's going through your mind, man. Like what kept you straight and narrow while you were trying to figure all this.
Josh: So what I would say number one is that ultimately my dream is to be able to give back the way that my first investor did, and I will be looking for people that I can invest in.
What I will never do though, is invest in a first time founder. Okay. My first business. Went down in a fiery plane crash. And, um, I have regrets from it. I learned so much from it. Um, and I think that ultimately you just have to take what you can from it and move on and build something better and be smarter with your time and your resources and everything.
Right. Um, With this new business. When, when I was trying to launch this, I was working a full-time job. And on top of working in the full-time job, I was working side hustles building websites, WordPress websites for small businesses, right. Um, just to make ends meet. Um, my wife, um, has medical issues. Um, so she had to take early retirement, um, which was not something that we had planned for.
Um, we have two. children Gotta support them. Right. Um, and so, you know, we were definitely living paycheck to paycheck without question. Um, I told my wife when that business first business failed, I told her I will never do that to you again. I will never start another business. I just won't because everything that I thought was gonna come from it didn't and it almost destroyed everything.
I had to get rid of everything, right. Um, just to keep a roof over our heads, it was terrifying. And she kept telling me, you are only happy when you own your own business. I've never seen you happier than when you own your own business. You don't do well working for other people. And I don't, she I'm the worst employee.
I do not work well for other people. I don't. Right. So God, this better work, man, because I don't wanna go back to working for somebody else. I'm a horrible employee. Um, and. I identified the gap for this. And I came home and I sat down with her and I just said, listen, I, I don't wanna start this. I don't, I don't wanna build a business.
I don't wanna put us in this position again. I know this is likely to fail, but here's the gap in the market that I just discovered. And here's the solution that I already have, that I can just hire a team and build, what do you think? And she was like, you have to. You have to do this. And I was like, all right, you cool with living under a bridge with me in two years when this doesn't work and she's like, yep, you have to do this.
So, you know, I start, I kept working for the first couple years that I built this, even after we raised the money I kept working. Um, and it wasn't until we started getting some revenue coming in, that I was actually able to stop working and do this full time, which I had to do. Um, there was no way to build this without doing it full time, but it.
Listen like you for any first time founder, if you're not having conversations with a, the investors, like real conversations, reality based conversations with investors. But if you're also not having reality based conversations with your spouse, do not sell your spouse or your significant other on your crazy dreams.
Don't sell 'em on it. Have an actual conversation with them. You need to get their blessings and they need to fully understand what you're all getting into when this happens, because everybody is involved when you do this and you don't want you especially do not want your significant other, um, finding out that you were being dishonest when you were putting together your plan.
Chet: I mean, Hey, they're the, the whole new thing on YouTube. Are these families that live out of their RVs, right? Yeah. Like it's cute. It's it's vlog. So if we have to, we can trade everything in and just live outta the RV, go start a company, right? Like, like you said, with, if we had to live under a bridge, what this doesn't work.
Hey, you have options, but I think that's, yeah, it's really important. Don't sell your spouse on it. You need to have those realistic conversations. Yeah. Um, Josh. This has been great. I know we're coming up to time here. Tell everybody, um, tell all our listeners, how can they, how can they interact with you, um, with SalesReach?
How can they get connected and learn more?
Josh: Yeah, best way to connect with me is literally on LinkedIn. So just send me a connection request. Um, drop a note that you heard the podcast. That'd be awesome. Um, cause I try to filter my connections. Um, I like to know where they come from. Um, I, I do a lot on LinkedIn.
I put up a lot of videos and I try to be as helpful as I possibly can. I focus along the lines of buyer enablement for the most part in the post that I put together. So if you're in sales, um, hopefully you'll find value for me, what I would say along those lines. And parting here chat though is for founder.
The number one most important skill that I believe all founders need is the ability to sell. So, you know, if you're selling a, if, if you're building a technology business, I think being a technical founder is less important than actually knowing how to sell you're selling all day long. You need to sell your investors.
You need to sell your team on the dream, and you're gonna have to be the first person that sells your first customers. Cuz a founder should find your first 10 to 20 costume. Right. And then your founder has to figure out how do we turn this into a process that when we hire a team, they can actually utilize to help us grow this business.
Right? So sales is the number one skill. So hopefully some of the sales jargon that I put on LinkedIn will be helpful. You can check out our website at salesreach.io. I was not able to get the.com. It's just the way it works in this world. Um, but yeah, LinkedIn would be the best.
Chet: Not a lot of people are getting dot coms anymore. So I think you're okay with that. Um, for anybody interested in connecting with The Founder's Formula Podcast or our sponsor Hatchet Ventures we'll have that. And all of Josh and SalesReach's, uh, information, uh, that we just discussed in the show notes below. Thank you for taking some time outta your day to listen, and we hope this was helpful and we'll see everybody on the next one.
Thanks Josh.
Josh: Thank you.