After building her first startup in the sexual wellness space, Mia Davis is now working on her latest venture, Niche — a therapist-driven marketplace that empowers modern clinicians and democratizes mental health. She is a product designer by trade and a serial entrepreneur by heart.
After building her first startup in the sexual wellness space, Mia Davis is now working on her latest venture, Niche — a therapist-driven marketplace that empowers modern clinicians and democratizes mental health. She is a product designer by trade and a serial entrepreneur by heart.
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Hatchet Ventures website: https://www.hatchetventures.com
Hatchet Ventures LinkedIn: https://www.linkedin.com/company/hatchet-ventures/
Chet Lovegren’s LinkedIn: https://www.linkedin.com/in/chetlovegren/
Mia Davis’ LinkedIn: https://www.linkedin.com/in/miamdavis/
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Narrator: 1, 2, 3, 4. Are you a founder, co-founder, aspiring entrepreneur, or just someone who loves to hear about how companies are built? Then join us as we talk with founders and CEOs who have been there and done that. Welcome to The Founders Formula Podcast. Sponsored by Hatchet Ventures. And now your host, Chet Lovegren.
Chet: Welcome one. Welcome all to the Founders Formula Podcast, the show that's designed to bring you the latest and greatest stories and insights from founders worldwide. Who have been there and done that. My guest today is a two time founder, and after building her first startup in the sexual wellness space, she's now working on her latest venture Niche, which is a therapist driven marketplace that empowers modern clinicians and democratizes mental health.
She's a product designer by trade and a serial entrepreneur by heart. Please welcome to the show founder and CEO of Niche Mia Davis. Mia, great to have you here.
Mia: Great to be here. Thank you so much for inviting me on the podcast.
Chet: Yeah. I'm excited we were able to make this work. And, um, I know we're gonna dig in a lot to your experience and your background, not only as a technical founder and someone that comes from the product world, uh, but also Niche itself and, and what it's about and who it helps and how you came about creating the company.
But first, I kind of want to dig into your story. Now you do have that experience in like the user experience, user interface, the product world. Tell us about how you got the itch to be a founder, and, um, as, as I recognize it, your first company that you founded, which was Tabu. And tell us a little bit about how, how you got to that point.
Mia: Yeah, for sure. So I studied product design at Stanford, and that's kind of how I ended up getting into the startup space to begin with. So my freshman year I did like an introductory seminar and that kind of introduced me to the world of product design. Before that, I never thought I would get into product design just because I was not like an artist.
I was not really, I didn't consider myself talented at design, but I was really interested in engineering and how to like create, you know, um, I guess. How to solve problems, really how to create solutions to like large problems. And at Stanford I was involved in, um, a lot of social entrepreneurship groups.
So I started this, um, entrepreneurship group at Stanford and really kind of got into the idea of being able to solve problems and being an entrepreneur, but in a way that also does social good. And so I worked at a bunch of, you know, and worked on a bunch of different projects. Dabbled in different startups while I was there and then kind of just being in Silicon Valley kind of throws you into the startup space, I guess.
And it feels like every single person, uh, is doing a startup. So because of that, I didn't want to do something unless I was 110% confident and excited about it because I did feel like so many people, um, were just kind of creating things that didn't necessarily solve real problems. At least in my opinion. So after I graduated, I worked at Salesforce as a UX designer and then, uh, while I was there, basically just kind of like ended up with my friends coming up with the idea for Tabu based on my own experiences growing up in a conservative family and environment and just
not having great sex ed and not having a great foundation for talking about and learning about sex. So Tabu was really focused on how to open up conversations about sex and mental health and all things Tabu. And then, um, as a result, I ended up working with a lot of therapists over the years and really learned some of their challenges and then some of the challenges we face even with Tabu and like scaling it.
Giving people different options for how they could learn about things, how they could find the support and help they need. We ended up creating courses and different kinds of things, and then I realized, you know, we can actually, instead of being sort of the vehicle, we can, because of my background in tech and product design, build a platform that enables the experts, therapists, the other wellness professionals to create this content and deliver it at scale to an audience. So that's kind of how Niche came about, and that's kind of how I got into startups and sort of, um, The tech space.
Chet: That's pretty cool. And I, I think I'm from a similar background there. Were you one of those kids whose parents unenrolled them from like the human growth and development class in middle school and you're like, What do I take now?
And it's like, I ended up taking journalism, which was as bad in my opinion, cuz I learned all the news and everything like that. But that's kind of cool about, uh, Tabu, how you created that. Cause I'm, I'm familiar with that concept. You know, I was raised in the Midwest, that conservative household. A lot of parents were, you know, Oh, I don't want the school to teach my kid about this.
I'm gonna teach my kid about this. But unfortunately, what I ended up learning years later is that you just kind of get like a high level view. Nobody's like actually telling you all this stuff, and you're just kind of learning on your own. So it's kind hanging out, hanging yourself. Yeah. Yeah. It's, and it's riskier that way.
It's, it's a bad way to learn in my opinion. But that's awesome that you kind of, you know, saw, saw this need in the market and kind of filled that need, not only from personal experience, but from working with a collective group of people. Um, I'm sure. So in your experience, like, do you, how do you feel that working around a bunch of people that we're all wanting to be entrepreneurs and throwing all their ideas out and seeing how a lot of potential startups failed. How do you think that filtered into your first startup and your experience there? How do you think that helped?
Mia: Yeah, for sure. I think it helped me in the sense that I had just the right amount of delusion about like being able to go out and do it myself. You know what I mean? I think that , when you're surrounded by it, it feels normal. So it doesn't seem like it's such a huge risk. Like everyone's like, Oh, it's so risky, and I have this idea that I'm not risk averse, but, um, Yeah, that I have, Yeah, a lower version to risk. But, um, but I don't know if it's that or if it's just that seeing everybody do it and seeing so many of my classmates become successful made me think like, Oh, okay, well why, why not me? I can do it too.
Chet: Yeah, it's kind of I, I've told a couple entrepreneurs, I was like, If you haven't seen the WeWork show on Apple Plus, like Jared Leto is so great in that show that it's almost actually inspiring. I would think for anybody who wants to be an entrepreneur, that it's like that guy was able to do that and he would've been successful if he would've done things a bit more legit and conservative.
You know? It was a great idea, great concept, great drive, great thought. Oh, he's still successful. He does. Exactly. Now he's, now he is raised a bunch of money doing something else. So it's like, I I, I love how you put that, like, I think there was the right amount of delusion around me to, to like give you that, give that notion.
Um, in the, so what's interesting about our podcast is we've talked to a lot of people that have sales and sales leadership experience. So it's kind of, it's kind of a rare treat to have someone that comes from the product world and comes from that kind of technical background. So I would like to hear from you as you were creating, not only as you were creating Tabu, what are some of the things that you think that not having sales experience might have been a challenge.
And what were some of the things that having product led experience did you find gave you a quicker start than maybe some of your cohorts who only had like sales experience? Tell me about, tell me about that balance when you first started Tabu.
Mia: Yeah, definitely. So I would say on the side of the advantage was that once we sort of enter, I originally started the company with a friend of mine who ended up leaving the company, but when we first started, we were brainstorming like different ways that it could exist, Tabu. And it was like, you know, it could be a subscription box company, it could be more of an app.
We actually did launch an app and the app store and then decided to make it more of a website so that we could really drive up SEO. Cause a lot of people search these questions, they just Google it and then they're landing on different websites and at the time they're landing on like Yahoo Answers and you know, other types of websites that don't necessarily have credible information.
So I would say that having a tech background, it made it super easy to just kind of like, Spin up ideas. And even like as UX designer, I would just like design what does the app look like? And I built the website and you know, I was able to just kind of put things together and also hack things together.
Like I use Zapier for so many different things over the years. I don't think it existed at the very beginning of Tabu, but like just knowing that I could figure out different tech tools and like how to make something work. And then also working with developers was really easy for me because I had been doing that in my career and for years and so that was great.
I would say on the sales side of things, um, I definitely think that one thing I've struggled with is just like, I guess an amount of shamelessness that I think is necessary to you know, promote your company and really talk about what you're doing. And I've definitely gotten better at it over the years and even more so in like showing my face and just being more vocal about the brand.
Um, but I would say at first it was, especially given the topic, I would say it was something that I was kind of shying away from. And definitely with that sales, not having that sales background. That being said, I was pretty comfortable reaching out to therapists, sex educators, like the people that we needed to grow the business and reaching out to them and like just talking to them, learning from them, and seeing if they wanted to build together.
So I don't know that that was necessarily like sales, but um, but I was never really uncomfortable reaching out to people in the space that we, that I actually felt like we were helping. And that could help us.
Chet: Yeah, it was just getting in front of like potential customers sometimes. It was like, man, I'm, I wouldn't be a little bit more outspoken about this yeah, I get that.
Mia: And you know, I will say this as well. I think that because I felt that it was so important to get this information out there and because I felt like there was such a need, I. And people don't get it. And it is so risky when people don't have this information. I had, I did struggle around like monetizing and feeling like, Oh, I don't want this to be behind a pay wall.
And when we launched our courses, like, I want this to be accessible. So kind of like wrestling with how do you make an accessible product that also monetizes and you know, creates a sustainable income.
Chet: Yeah. That's really cool. And then, so it's this, it's this experience of talking to these therapists and clinicians at Tabu that kind of led you to find this other opportunity and this problem that you could solve with Niche. And then, so now, now you're, you're, you're running the two companies in tandem, or have you moved full time over to Niche? What does that look like? As a, as someone who's founded two companies back to back.
Mia: Yeah, good question. I would say it's about 80% Niche, 20% Tabu, and maybe even less so Tabu these days. Um, cause it's kind of gotten to a place where it's self-sustaining. And then I'll still do some content for Instagram and things like that. But for the most part we have our website and we have the content up there. Yeah, and I would say actually when I started Niche, it was sort of a derivative of Tabu. So it was originally Tabu Wellness because of the fact that we already had this audience and we saw this need coming from a lot of the healthcare and wellness professionals we were working with, basically they were saying like, Oh, can we do a course with you?
Oh, can we do a workshop with you? And so Niche is now sort of the platform that's allowing them to do that. But at first I started building it as part of Tabu cuz it just made sense as part of that whole ecosystem, I would say. Yeah. But then I realized as we were starting to like even connect people with therapists, you know, someone would say, Oh, I really, or someone would say, I wanna send this website to this therapist, but it has all this like sex content on it.
So there was sort of this, um, disconnect for a lot of people. And so I decided to just kind of make it a clean break and start it as a fresh new company.
Chet: Gotcha. And on on Niche. So it, it's, correct me if I'm wrong, but are there kind of like two facets to your customer base? Because you're not only trying to sign up, you know, these therapists and clinicians to use the platform, but you're also using that marketplace of people that might be looking for care. Is that correct? So you kind of have almost two different customer bases entirely.
Mia: Yeah, exactly. And so yes, and what we're focused on right now, we're building out the tools for therapists. So it's effectively a SaaS platform for therapists to like run their business so they can create workshops and host events.
And also we're building out courses, so basically giving them opportunities to connect with clients and potential customers outside of just the one to one therapy that they offer. And then as we have more content and more therapists on the platform, we'll open it up to consumers to be able to search for and find whatever type of therapy or whatever type of solution they're looking for.
Chet: That's really cool and, and working in this space, uh, I think where we all know that kind of, you know, what has happened during COVID has accelerated the importance that people put on mental health and wellness. Now that we're kind of getting back into the swing of things, some people are being told to go back into the office.
There are a lot of hybrid opportunities that are opening up. What are you seeing in terms of that focus? Do you see it continuing? Do you see it being a staple of a benefits package or do you see maybe a little bit of, of backsliding where we're kind of getting back into work and we kind of forget about that, that mental health side?
I think that was so important when we were all shut in our homes. What are you seeing in this industry right now in terms of the mental health and wellness?
Mia: Yeah, for sure. So I definitely think the pandemic created a huge rise in demand for therapy and mental health services. And because of that, a lot of therapists are actually like overbooked.
They had to move all of their services online, create a virtual practice. Some of them are starting to go back into the office. A lot of them are continuing to do more of a work from home or a hybrid model. And a lot of them are also transitioning into doing like a mix of offering these courses and offering other touch points for consumers because of the fact that I don't think there's less of a demand.
I think. The increase for demand and mental health just continues to rise. Not only, you know, I think the pandemic created a unique circumstance where there was so much going on. There's also a lot of like social unrest going on, and we were all trapped inside and we didn't really have any outlets.
And now people are going kind of going back into work, but there's also a lot of people who are now doing more of a remote that's becoming super popular. A lot of people are leaving the workforce, um, or just leaving their jobs, you know, the whole like mass resignation. And I think that's still something that like weighs on people from a mental health perspective entering a recession.
Like all of these different things that are causing a lot of mental stress for people. And I think that, you know, having more conversations about mental health has just. made it Way less taboo for people to actually try to access it. Like it's not, There's still a lot of people, obviously, who would be resistant to therapy or who wouldn't, you know, be in touch with what they need for support.
But there's so many more people talking about it now. So I think that just increases people's willingness to actually pursue getting treatment.
Chet: Yeah, I, I, I love it, and I'll try to describe this even though it's a podcast and it's audio, but I saw a really interesting meme the other day, and it was, I, I'm a millennial, right?
So if I was to look at that through my eyes, it was a millennial, and then behind him was his dad, and then behind him was his dad. So the, the, the grandpa is like yelling at the dad, like, You're not doing enough man up. And then the dad is yelling at the millennial, you know, Hey, why are you crying? Wisen up.
And then the millennial is looking at his son who's crying and he says, It's okay buddy. I love you. And I was like, We can break the cycle. And I was like, Oh, this is so great. Cause I feel like. That is happening, and I think it's really cool. And I think that the more you see applications like this and even companies, right, pushing, hey, one of the big perks is we have this offering, It's a wellness professional on duty.
It's, uh, on demand therapy and coaching. Or hey, our, the health plan that we chose is very driven for people that wanna seek therapy and things of that nature. I think it's great to see businesses, especially leading that charge because it is something that people are really focused on and it is important to people.
And um, you know, my wife and I talk about this all the time with people. It's like, hey, it's like exercising your muscles right? And it's for your brain and it's for your psyche. It's important. It doesn't mean anything's wrong, right? There are people that are very healthy that work out still. It's the same thing on the mental health side.
Like, it's for your brain. It keeps you strong, it keeps you going. And so I love when I, when I see different applications like this and people making waves in the industry because it is really important and it's something that has traditionally been very pushed down, that people are now okay letting surface and letting them, uh, you know, take advantage of those services. So that's really cool.
Mia: Can I mention one quick thing? Yeah. It just made me think of it when you said that one, I love the meme that you just mentioned, and it made me think of how I'm hearing so much more from like people who, like, I've been reading all these things about people who are single, people who are dating and how mm-hmm.
now it's seen as like, They want to see on your profile that you've been to therapy or that you're in therapy. Mm-hmm. or like that's, you know, it's like that's what you're looking for. And then on the business side of things, I agree and I think as people are being, like, are more willing to leave their jobs, a lot of that has to do with, you know, is this job supporting me?
Is this the kind of environment I wanna be in? And so I think that companies are gonna have to start offering more perks and benefits, especially with like mental wellbeing in order to be competitive and get their, employees to stay and to feel good in their jobs.
Chet: Yeah, I agree. It's, it's gonna, it's gonna have to become, you know, it's, I, I would venture to say that millennials probably care more about that than a 401k right now, because I've hired people, I've hired a lot of people over the last two years, and people ask about that more than they ask about 401k and matches, and I'm like, Wow, what a, what a change in dynamic, you know, , it's shifting for sure.
Leave the 401K at the door. Bring me the health and wellness right. So as a, as a, as a second time founder, I would really love to hear from you what was one of the biggest lessons that you learned at Tabu that you were able to take into Niche when you were founding that company? That you're like, Hey, that experience or that thing that happened at Tabu.
I'm so glad that happened, whether it was good or bad, because that helped me so much when I was founding Niche. Can you put your finger on that?
Mia: Yeah. To be honest, I think one of the biggest things was that initial outreach that I did. In connecting with people who are actually in the space and actually doing this, like sex educators for example, it allowed me to not only learn so much and that informed what we built, but also to gain credibility and trust in the industry.
And so as a result, you know, people were more willing to share Tabu They were more willing to be a part of Tabu, jump in and support me and the company. And I think that that. Such a huge, um, difference in our ability to be successful in the space just because we had so much support from those people.
And that was because I was reaching out to them genuinely to like learn from them, not to get anything from them, just to kind of learn from their background and see how we could best support them. And I'm doing the same thing now with Niche and also was able to, you know, leverage a lot of those relationships from Tabu as well.
And then I would say the second thing really is just SEO. I mean, um, Creating content on our website and just like being able to show up where like Tabu became like the first result for a lot of different searches and that was huge. There's just nothing like it. And it was, that was all organic as well.
So, um, I would say that that goes really far. So if you have a, um, platform, I would say like having a blog, having any type of like, just like source of content is really, really, really helpful to getting your site to rank in Google.
Chet: Yeah. That's like the, uh, that's, that's like the Coca-Cola formula almost is the SEO.
It's the thing I haven't been able to figure out yet. I've been working hard to, because with The Sales Doctor stuff, it's like, I know that's everything for a lot of people in terms of organic reach. It's, it's one of the reasons I enjoy TikTok because their SEO engine actually got revamped and it's a really good way to search things up.
And there's a lot of, there's a lot of mystery behind that. Um, but as a, as a, uh, social media content creator myself, like I understand the struggles of just trying to be found and heard, you know, from an organic perspective. And so it's great that you had some experience getting that and then understanding, especially in the, in the industry of health and wellness right?
Being able to then take that, uh, into your new company. That's really cool.
Mia: Yeah. And it takes time. I mean, it does take time. And to be honest, I, I feel like I got lucky in a lot of ways cuz I didn't really know what I was doing. Mm-hmm. Um, but yeah.
Chet: Kind of a blank slate, right? You get to start from scratch and learn as much as possible.
Test as much as possible, and then go from there. Um, now I, I know that you're, you're in the beginning stages of, of fundraising and going through that process, and obviously we've talked about a couple of things on this episode that were experiences that you learned that you then took into your second company, like the SEO that you just mentioned.
What educational resources or where do you typically go? I know you're a member of Hatchet as well, uh, in, and Niche is a portfolio company of theirs. So I know you have Hatchet Ventures as as a resource, but what other educational resources or places do you use to learn all the new things that you need to learn as they come up in your journey as a founder?
Like, do we just start off at YouTube University and go from there? Like, what does that look like in terms of being a founder and how do you leverage community.
Mia: Yeah, to be honest, yes. Also Hatchet has been amazing. So I'm super, super fortunate to be a part of Hatchet, and it's been like all the different advisors have been really helpful to me and honestly even just like building my confidence around fundraising.
So I'm super grateful for that. I actually wrote these down because I was like, I'm going to forget in terms of what I've, uh, what resources I've used. So a lot of, I cannot focus and sit down and read a book, but I do listen to a lot of audio books. So I've listened to Venture Deals. I do have the physical book cause it is helpful to have, um, just to kind of better understand like fundraising, kind of everything you need to know.
There's another book by, um, An author and fellow entrepreneur that I know that I met in New York, her name is Ali Kriegsman. She has a book called How to Build a Goddamn Empire, and it's really about like all the struggles that she's faced along her journey as an entrepreneur. And I love that she's super, super candid.
Cause I think a lot of people, you hear the story of like after they're super successful. And so it's like, oh, in retrospect I did all of these things and now I'm super successful. But you don't hear. The grit that it takes when you're in it. And so a lot of people feel like, Oh, am I alone or am I a failure?
Am I not doing well? So I loved that book. It was really reassuring. And also she is super successful, but like, I think it was really helpful and kind of, she also lays out a lot of things. She talks about, uh, pretty much every aspect of building a business. And then I listened to the podcast, The Pitch. A lot, which is actually coming back.
Um, it took a little hiatus, but I listened to all of those episodes and that's just different founders pitching their stories. Kind of like Shark Tank, but a little bit more, um, I would say relevant to like tech entrepreneurs. And then what else? Um, oh, if I'm interested in a specific topic, Or a specific investor or a specific entrepreneur.
If it's like another marketplace company for example, I will just look up that brand. Like I looked up like Etsy's story and I'll look up an investor and just listen to interviews that they've done or other founders and interviews that they've done. Cause I've learned so much from just, um, listening to them.
And I'll listen to like as many podcasts episodes as I can just to learn. And same thing with topics. If it's like, um, you know, I don't know. Go to market strategy or even sales or Instagram growth, stuff like that. I will just read articles online, listen to podcasts, watch YouTube videos, whatever I can get my hands.
Chet: Yeah. And that's really interesting, you, you say that about like, I go and find founders or investors that I want to try to listen to interviews or podcasts they did. Because you know, Hatchet has been fortunate that most people we've had on the show, um, who are founders, if they've done podcasts or interviews before, like.
They're out there. You know what I mean? And we can find those resources. But when I do research for the show, and I'm always looking for founders to interview, it's like I find some founders that are like pretty big companies. I'm like, they don't have anything. They don't have any pod. Maybe that's their marketing team.
Like no PR, we don't wanna do podcasts, you know? But I try to find some people like, Why is this person not on a podcast? You know what I mean? Or like, The only interview you can see is them on like MSNBC Money one day for like two minutes. Like if thoughts on something and I'm like, No, gimme more.
Mia: What do you, Some are on Twitter.
I will say the like investor and like tech space is very much alive on Twitter, which is like the one platform I'm not that active on. So I do try to read a lot of content on Twitter. Uh, but I haven't mastered, like, I haven't mastered Twitter or TikTok, but I do read a lot of content and watch a lot of content on both.
Chet: I haven't mastered TikTok. I just make a heck of a ton of content on there and nobody watches it. So I've mastered the art of content creation, just not the, reach, you know, I'm not, I'm not like Will from Sales Feed, who's just absolutely kills it.
Mia: It just takes one video to be honest. It's like you'll get one video, it'll go viral, and then everyone will watch all your other video.
Chet: TikTok is one, or I'm, uh, Twitter is one too where I couldn't, I could never do it on the phone. Like I just never adapted to it. So I actually put a bookmark on my desktop so that way it's like front and center and I know to click on it at least once a day in the morning and write something out that's thought provoking.
And there's tons of social media scheduling tools, but I just, I haven't put much into Twitter on that. Anyway, today was actually the first day I actually spent like 10 minutes scrolling through and responding to some other sales leaders and thought leaders on stuff that they were posting. But you're right, in the, in the investment and the tech space, it's, it's really big.
Like a lot of those people are very active on there. So maybe, uh, maybe an area for both of us to learn a little bit how, how to have a better Twitter. Right. Um, I know we're coming up, uh, to time here, but I would like to get some closing thoughts from you for any, any aspiring entrepreneurs or any first time founders on any, you know, any wisdom or parting pieces of advice that you would give them as they, as they embark on their journey.
Mia: Um, yeah, I would say just do it and I would, that is cliche and it's also Nike, but, uh, I really would, I would just say to go for it and, you know, nothing's holding you back but yourself. And I think we make a lot of excuses and a lot of reasons are valid, obviously, but, you know, and I get it, not everyone's in a position to just be able to like, Quit their job, but you don't have to quit your job.
You could start working on it on weekends. You can start working on it at night. You can start talking to people about it, just like floating the ideas that you have. And I think that if you really wanna do something, you can find a way to do it. And then I would say besides that, don't do it alone. I think that sometimes like.
Entrepreneurship can be really isolating and it can be easy to kind of convince yourself, like you don't wanna burden people or ask people for help cause you don't wanna feel stupid and things like that. But it's just so much better. Everything gets better when you have, um, people supporting you and when you also have like really brilliant and interesting people that you can learn from and, you know, tap into their knowledge and their experience.
And so I definitely would say surround yourself with smart people, interesting people, and everyone has something to offer even if you. They don't have to be someone with like a massive following or massive success. You can learn from literally everyone.
Chet: The majority of founders, when I'm trying to research people to interview, have less than 3000 followers on LinkedIn.
So , they're, and these are, there are people that are, that are massive CEOs and founders where I'm like, How do you have 2000 people following you on LinkedIn? But they're just, they're selective with who they let connect with them, you know? Mm-hmm. . And I agree with you right now, What is that? It's a age old saying, there's always gonna be a million reasons not to do something.
All you need is one good reason to do it. So that's great. And you're totally right. You can build on the weekends, you can build the weeknights after work. Like there's a lot of opportunity. You just have to be able to seize it if you're willing.
Mia: Real quick to your point, sorry, I, Yeah, I'm such a chatty person.
I love it. But um, To that point, it should be a really good reason, like a reason that you're super passionate about. Mm-hmm. , because entrepreneurship is a long road and journey and it's not, and it's not fun a lot of the time. So if it's not something you're super passionate about, I would say don't do it because it's gonna be really hard to continue to motivate yourself if you're not actually that passionate about it.
Chet: Yeah, and I, That makes me think of Sam Jacobs from Pavilion. He'd always say, You know, everybody wants to be their own boss, but I'll tell you what, I'm my own boss. And I still have bosses, cause I got my board, I got my customers. Like, you'll never, you'll never not have a boss. So just understand that that's true, you know, moving forward.
But part of what will probably help, you know, get you through that. Part of, of growing and becoming a founder is the fact that you're really passionate about what you're doing and you have a really good why. Like, like you just called out, you know, um, Mia, if anybody's interested in engaging with you or Niche, how can they get ahold of you and how can they get in touch?
Mia: Yeah, for sure. So you can go to our website with, which is with Niche.com, and you can also email me mia@withNiche.com and or follow us on primarily Instagram is where we're most active, which is, um, primarily for therapists right now, Create with Niche and there's also with Niche, um, for consumer.
Chet: That's awesome. That's why, uh, I always say if you're, uh, you're the second, uh, founder and CEO to leave your contact details at the end with the email. And I always say, That's why you go and listen to everything that your prospective client is on because True
Mia: where you might find you can find it. Yes.
Chet: Yes. Kris from Sendoso did that too. He gave his his email out at the end of it and I was like, See, there you go. If you're targeting Kris from Sendoso, go to go to a podcast and listen to it, cuz you might not know what you'll find. But, uh, Mia really appreciate you taking the time today to come and share your insights. Uh, for those of you that are listening that are interested in engaging with the Founder's Formula Podcast or Hatchet Ventures, feel free to check us out on LinkedIn or on our website www.hatchetventures.com and we will also have a link, um, to Hatchet's website, LinkedIn as well as Mia as LinkedIn and her her company's page in the show notes below.
Again, we appreciate you all take the time outta your day to listen and we'll see on the next one. Thank you, Mia.
Mia: Thank you.